Project Overview
VetVerifi is an upcoming SaaS startup looking to reimagine the way pet immunization records are shared. The direction of this brand revolves around its innovative technology, the protection of all pets, and becoming a cost-efficient solution for the pet services industry.
My Contributions
Upon further research into the pet service industry, I decided the logo needed to be simple enough to represent all pets who receive immunizations. (For example, both cats and dogs require at least a rabies vaccination to be eligible to move into apartment complexes, be boarded, etc). A simple, more neutral logo that focused on the overall technology & brand tone of the company would better benefit the business in the long run.
