ProviderTrust Payer Ecosystem

Interactive Content
Project Overview
As ProviderTrust worked to expand its reach and value to the Payer Market after a brand refresh, a new strategy was needed to catch payer executives' attention.
My Contributions
The creative strategy for this project was completely led by me. The interactivity and the easy share-ability of this piece was a must.

It features a use case quiz, fully trackable so that our team can see what answer was chosen most out of each question. It also features a carousel of use cases for ProviderTrust, so that each prospect can immediately click what resonates most with them. Other interactive elements, such as informative pop-ups and a lead gen capture form, make an appearance! The piece is also accompanied by some light animations that keep the piece from being completely static. It also compliments the brand refresh by following new brand standards and new messaging provided by our Content and Brand teams respectively.