Overview
The project was to design a sample ad campaign for Dragonfly Align, Xsolis' product for streamlining payer & provider communications. The ads needed to work across three sizes (300x250, 320x50, 300x600) with at least three creative variations per size, forming a cohesive campaign targeted among potential payer clients. I was encouraged to push beyond the existing brand style while still using the provided logo and color palette.
My Contributions
For this project, I built a campaign concept for Dragonfly Align around the theme “Side by Side”—a nod to the product name and its goal of strengthening payer–provider relationships. I pulled inspiration from Xsolis' previous successful “AI Can’t” campaign. In terms of color, I focused on pushing more variety in the blues to feel more vibrant and adding secondary colors for emphasis while keeping the layouts clean and message-first for small ad sizes.
The ads follow a simple flow: Awareness to spark curiosity, Peer Testimonial using Humana's Angie Frame as social proof, and Conversion as the final push to book a demo. Overall, the goal was to create a fresh, adaptable campaign that’s clear, engaging, and easy to animate (as shown by the example below).
